On our trip to Newcastle a couple of weeks ago we went to see a famous (in our region) Christmas Shop Display. This year a long queue formed to see the Supermarket’s windows decked out celebrating The Snowman movie. As ever it was very good and the kids clearly loved it. But this year something else caught my attention. On the other side of the walkway is a bakery. That bakery has brilliantly reversed the lettering on its on shop front. So when all the families walk past the wonderful Christmas display they will also see a reflection of the bakeries name (but reading the correct way). Very clever.