Went for a run today. My body didn’t feel like one but I needed to get out of the house. It’s been a week largely home based working on mind numbingly boring spreadsheets. To keep me sane the radio has been blasting out. Problem is that increasingly the airwaves are filled with adverts. The dreaded Valentines Day ones. Apparently it’s next Friday. Would never have guessed that one. You know the adverts
- Your special one deserves the best so buy them this special…..
- What better way to spend Valentines Day than to have that special candle lit meal….
- Looking for that gift that shows how much your loved one means to you….
I really understand Valentines Day. To many people it’s a great romantic day. Before the world changed I would have lapped up those adverts. But now it’s a very different world for me. Now it’s cheap commercial marketing. You can only be in true love if you spend lots of money. Sometimes I think advertisers forget about the real world. True love doesn’t rest on money. It’s also a world which isn’t perfect. People are lonely. People are grieving. People are abused. People are in relationships where love has died. Some people are loners. So to many Valentines Day is a nightmare. An unwanted reminder of life. It is to me. Every advert reminds me of a life now gone. It’s like a dagger through my heart. So eventually one too many adverts forced me to hit the trail. As ever a run often delivers a lightbulb moment. Let’s turn this into a little game.
When I get back I will become the Valentines Day Advert Referee. Every time I hear a company doing an overtly romantic advert then I will give them a red card. The red card comes with an automatic one month ban. I will boycott that company for a month. The first red card was awarded to a local Flower Shop chain. Unlikely that I would use them but anyway they are on the banned list. Suddenly I’m not the one hiding behind the chair. I’m in charge. The banned list started to fill up. Rather annoyingly my local supermarket made the list. That’s me shopping at the next towns rival shop. Then M&S became a repeat offender. Clearly a one month ban was not a sufficient deterrent. For the second offence it’s a three month boycott. Twenty minutes later they offended again. Now it became a 6 month shopping boycott. I warned the radio the fourth advert would bring a lifetime boycott of the shop. Clearly that threat worked. The annoying M&S special meal for two advert stopped.
Suddenly it was time to do the school run. Again more Valentine adverts on the radio. More boycotts handed out. Tempted to increase the punishments as many kids are likely to be listening now. Many kids suffer Valentines blues as well. Then the red line was crossed. Another M&S advert. That’s it. It’s a lifetime shopping ban. That’s a new shop needed for the school uniform and shirts then.
The banning game helped distract me today. But the bottom line is the 14th February is a difficult time for many. The last thing we need is week upon week of adverts rubbing salt into the wound. Maybe we need a new rule. Valentines Day adverts can only start on the 13th. At least then we just need to avoid the world for two days. But at the current rate I will be boycotting thousands of shops by next Friday.